Free to tryNo credit card required

Predict which ad wins before you spend

Stop guessing which Facebook or Instagram ad creative will perform better. Score and compare your ads with AI-powered predictions, so you scale winners and cut losers before wasting a single dollar.

Trusted by 200+ marketers · 50,000+ ads scored
WhatWins AI ad creative testing tool showing performance scores and predictions

Features

AI-powered ad creative testing, built for performance marketers

Instant Ad Scoring

Instant Ad Scoring

Upload any ad creative and predict its performance in under 3 seconds. No more guessing which ad will perform better.

Connect Your Ad Accounts

Connect Your Ad Accounts

Link your Meta, TikTok, or Google Ads account with one click to optimize your ad creatives automatically.

Compare Ad Creatives

Compare Ad Creatives

Upload multiple ad variants and instantly see which creative will drive the most clicks before you launch.

Smarter Over Time

Smarter Over Time

Our AI ad testing model improves with your data, delivering more accurate performance predictions the more you use it.

Actionable Creative Insights

Actionable Creative Insights

Not just a score. Get specific optimization suggestions to improve your Facebook and Instagram ad creatives.

See it in action

Which ad will perform better? Click to reveal the AI prediction.

Ad A

Static Product Shot

0

Plain white background, no model, small product image, generic "Shop Now" CTA

Ad B

Lifestyle Creative

0

Model wearing product in natural setting, bold headline, urgency-driven CTA

10,000+Ads scored
87%Prediction accuracy
<3sScore delivery
2.4xAvg. CTR improvement

Works with your ad platforms

Meta AdsGoogle AdsTikTok AdsLinkedIn AdsPinterest Ads

Pricing

Simple pricing, powerful predictions

Start free. Upgrade when you're ready. Cancel anytime.

Free
$0
Try it out. No credit card needed.
  • 50 predictions/month
  • 1 ad account
  • Basic score (0-100)
  • Detailed breakdown
  • Industry benchmarks
  • API access
Starter
$49/month
For marketers who want to stop guessing.
  • 500 predictions/month
  • 1 ad account
  • Detailed breakdown
  • Historical comparison
  • Industry benchmarks
  • API access
Most Popular
Growth
$149/month
For teams scaling their ad performance.
  • 2,000 predictions/month
  • 3 ad accounts
  • Detailed breakdown
  • Historical comparison
  • Industry benchmarks
  • Weekly performance reports
Scale
$399/month
For agencies and power users.
  • 10,000 predictions/month
  • Unlimited ad accounts
  • API access
  • Custom model training
  • Team features (5 seats)
  • Priority support

30-day money-back guarantee

Not happy? Get a full refund within 30 days. No questions asked.

Cancel anytime. No contracts. No hidden fees.

Testimonials

Marketers love WhatWins

"We used to run 10 variants and burn $500 finding the winner. Now WhatWins tells us which 3 to launch. Saved us 60% on creative testing."

Sarah K.

Sarah K.

Performance Marketing Lead

"Connected our Meta account in 2 minutes. Scored 200 creatives overnight. The accuracy is scary good - our top scorer had 3x the CTR of the lowest."

Marc R.

Marc R.

E-commerce Manager

"Finally a tool that gives my team objective feedback before we pitch to clients. No more 'I think this one looks better' debates."

Ana L.

Ana L.

Creative Director, Agency

"The weekly performance reports alone are worth the subscription. We can see which visual patterns consistently win in our industry."

David P.

David P.

Growth Lead

"I score every post before publishing now. It's become part of our workflow. The improvement suggestions are genuinely useful."

Laura M.

Laura M.

Social Media Manager